Hypoallergenic vs Novel Proteins in Pet Food: What’s the Difference?
If your pet struggles with itchy skin, chronic ear infections, or digestive discomfort, switching their diet might be the solution. You’ve likely seen labels boasting hypoallergenic dog food or novel protein for dogs but, what do these terms actually mean?
At Nooch Pets, we’re passionate about clear, science-backed pet nutrition. This guide will help you understand the differences and similarities between hypoallergenic and novel proteins, with examples to help you choose the best option for your dog or cat.
What Is Hypoallergenic Protein?
Hypoallergenic protein is a term used for animal proteins that are less likely to trigger allergic reactions in pets. These proteins are typically used in limited ingredient diets for pets who suffer from food intolerances, itching, or inflammation.
Hypoallergenic pet foods often feature:
- A single source protein
- Minimal or no common allergens (like chicken, beef, or dairy)
- High digestibility and reduced inflammation risk
✅ Examples of hypoallergenic proteins:
- Kangaroo
- Rabbit
- Goat
- Crocodile
- Turkey
Hypoallergenic dog food and hypoallergenic cat food are frequently recommended by vets as part of an elimination diet, a method used to identify food allergies through controlled feeding trials.
What Is a Novel Protein?
A novel protein is a protein source that your pet has never consumed before. While it might be common in the pet food industry, it’s “novel” to your individual pet if they’ve never eaten it, making it less likely to cause a negative immune response.
The idea behind novel protein dog food is simple: by introducing a new, unfamiliar protein, your pet’s body is less likely to react, especially if they’ve developed sensitivities to common proteins like chicken or lamb.
✅ Examples of novel proteins:
- Venison
- Quail
- Wallaby
- Insect protein
- Salmon (if your pet hasn’t eaten fish before)
Novel proteins can also be used in elimination diets and are especially helpful in managing food sensitivities in dogs and cats.
While the two overlap, they’re not identical. A novel protein may be hypoallergenic for your pet, but not all hypoallergenic dog food uses novel proteins.
How to Choose the Right Protein for Your Pet
If your dog or cat shows signs of allergies, like scratching, hot spots, loose stools, or frequent licking, your vet might recommend a limited ingredient diet for pets using either a hypoallergenic or novel protein source.
Pro Tip: Elimination diets often last 6–8 weeks, and it’s crucial not to feed anything outside of the chosen formula during that time.
At Nooch Pets, we stock a curated range of single protein dehydrated treats, each one carefully selected for quality and suitability for sensitive pets.
Whether you’re dealing with food allergies or just looking to optimize your pet’s diet,
understanding the difference between hypoallergenic vs novel proteins is key. Both can support pets with sensitivities, but choosing the right one depends on your pet’s individual history and health needs.
Visit Nooch Pets online for expert advice and a carefully selected range of science-backed, pet-friendly grooming, treats and wellness products. We’re here to support you on your journey to better pet health, one bowl at a time.
