If your pet struggles with itchy skin, recurring ear infections, loose stools or constant licking, their protein source could be part of the problem. Terms like hypoallergenic and novel protein get used often, but they are rarely explained properly.
In this guide, we break down what these labels actually mean, how elimination diets work, and why factors like digestibility, amino acid profile and Traditional Chinese Medicine food energetics matter.
When you understand how protein affects inflammation and immune balance, you can make confident, informed decisions that truly support your pet’s long term health
